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Consumers in the EU can even withdraw their consent to WhatsApp for processing of data, thanks to GDPR. While the WhatsApp privacy policy in the EU also talks about data sharing with Facebook, consumers there get a special setting called “Managing and Retaining Your Information”, with which they can rectify, update or erase information that the platform controls. Protection Regulation (GDPR) is one of the strictest in the world and ensures that consumers have the full rights on their data and how that data is processed, and can even demand erasure of information.Īccording to WhatsApp’s own policy for EU, consumers have “the right to access, rectify, port, and erase your information, as well as the right to restrict and object to certain processing of your information.” That’s because the EU has a different privacy policy on any software product compared to the rest of the world. While there is data sharing with Facebook even in the European Union, users there get more control. Your conversations are encrypted, and neither WhatsApp nor Facebook can see what is being discussed. … OR IF YOU DO NOT: Your regular WhatsApp conversations remain safe and end-to-end encrypted.ĭo my Facebook friends get to know what my WhatsApp contacts are sending me? However, it might be a good idea to be cautious while using the business features as many people could have access to your preferences. IF YOU HAVE A LARGE FOLLOWING: WhatsApp remains a secure platform for all your personal conversations with individuals and groups. … OR IF YOU ARE NOT: Nothing changes for you as a WhatsApp user, as you cannot be shown ads on Facebook. However, if you are engaged in conversations with a business, you might start seeing related ads on Facebook and other company products such as Instagram. IF YOU ARE ON FACEBOOK: Nothing changes when it comes to personal chats.
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If you are the business owner, you could use some of the insights to run ads targeting your customers on Facebook and other services.Īlso read | How to delete WhatsApp account and download all the data This could be used to show you ads on Facebook platforms. If you use WhatsApp for a business and have a list of clients, the business on the other side too will see the conversation and know your preferences. So clearly, business messaging, which WhatsApp has been gradually activating across many markets, will ultimately results in advertisements based on preferences you have shown to the business. Using the Shops features on WhatsApp could also open up your preferences for targeted ads on other Facebook products such as Instagram. These labels are already visible when you are communicating with a business, and users will now need to decide whether they want to be in a conversation, the details of which could be used to show them targeted ads. But, WhatsApp says it will “clearly label conversations with businesses that are choosing to use hosting services from Facebook”. WhatsApp has clarified that some “large businesses” might need to use “secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts”.Īnd “whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook”. The interplay between WhatsApp and Facebook, its parent company, becomes more visible when it comes to messages to business, where the new privacy changes have been applied. So, if you are a member of an office, RWA or school group, there is nothing to worry as nothing changes for you. ?No data from groups will be shared with Facebook for ad purposes and all the communication within is end-to-end encrypted. ?WhatsApp does not share a user’s contacts with Facebook, or any other app. ? WhatsApp cannot see a location you have shared with a friend as that too is protected by end-to-end encryption.
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?WhatsApp does not keep logs of who anyone is messaging or calling, because it considers a data dump of this kind a “privacy and security risk”.